![]() ![]() McDonald’s, for example, has partnered with rappers Saweetie and Travis Scott. Many fast-food brands employ celebrities from Black and Hispanic communities, which can encourage young people of color to purchase their products, according to the Rudd Center report. A 2014 Arizona State University report revealed fast-food restaurants in predominantly Black neighborhoods were more likely to target advertising to children – including displaying kids meal toys and using cartoon characters.Īs the advertising landscape changes, companies are finding creative ways to market their products. In 2010, Rudd Center researchers found an increase in fast-food adverts geared towards children and they found Black children were exposed to 50% more fast-food ads than their white peers. The study’s findings build on research that goes back more than a decade. In 2021, Black youth and adults viewed up to 21% more food and beverage commercials than their white peers, according to the report, which also found food companies increased their advertising spend on Spanish language TV as a total proportion of their TV ad budget. Her concerns are supported by a slew of research.Ī new study published in November by the Rudd Center for Food and Policy Health at the University of Connecticut found that US food companies disproportionately market unhealthy food and drink – including candy, sodas, snacks and fast food – to Black and Hispanic children, teens and adults. ![]() Filemon, who is Black, specifically worries about families of color, who she says are being systematically targeted with ads for unhealthy foods. “Some parents may not even know that blocking the ads is a possibility, and their kids are watching those ads all the time,” she says.
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